Staples was launching a Back to School campaign and needed a series of promotional videos that would resonate with teachers, parents, and students. The content included user-generated videos (UGC) from teachers and parents.
My role was to edit these UGC videos, ensuring they were polished and on-brand. This involved refining the video and audio quality, adding motion graphics, and creating a cohesive graphics package with titles, lower thirds, and callouts.
I edited the videos by carefully selecting the best takes and b-roll, cleaning up the audio, and enhancing the color. I then designed and implemented a graphics package that included engaging titles, lower thirds, and callouts to highlight key messages and hide imperfect footage. Throughout the process I ensured that the videos, although filmed offsite, aligned with Staples' branding.
The edited videos were published across various platforms, where they received over 800 thousand views and hundreds of interactions. The campaign was successful in not only engaging the audience but also fostering valuable relationships with brand influencers, contributing to Staples' overall marketing goals.